One calm platform.Plans that scale with you.
Every tier includes scheduling, members, automations, and insights. Pick capacity and locations — upgrade when you outgrow the room.
14-day free trial · No credit card · Cancel anytime · Free setup — no subscription until you go live
First month $50 — 50% off
Everyone who joins the waitlist or early-access whitelist locks in their first month at $50 — half off — when their studio goes live on Fitoa. Join the waitlist.
Free
Still setting up — not taking live bookings yet
Same feature set as Growth while you import, train staff, and configure — choose a paid plan when you start taking live bookings.
- Unlimited members
- 2 locations included
- Then $50+/mo per additional location
- Everything in Starter
- Waitlists & preregister flows
- Leads & trials pipeline
- Mailchimp + advanced email
- Team roles (staff + admin)
Starter
Solo studios & getting started
$39/mo billed annually (save 20%)
- Up to 200 active members
- 1 location
- Class schedule & capacity
- Member portal & bookings
- Email automations (connect SMTP)
- Insights dashboard
Growth
Where most thriving studios land
$79/mo billed annually (save 20%)
- Unlimited members
- 2 locations included
- Then $50+/mo per additional location
- Everything in Starter
- Waitlists & preregister flows
- Leads & trials pipeline
- Mailchimp + advanced email
- Team roles (staff + admin)
Scale
Multi-site brands & high volume
$144/mo billed annually (save 20%)
- 5 locations included
- $45/mo per additional location after the fifth
- Everything in Growth
- Priority support lane
- Custom onboarding session
- Export & data portability
- Annual billing discounts
Public competitor figures change — check their sites. Fitoa Starter is $49/mo for quick math.
Competitor comparison chart
Fitoa| Platform | Best feature | Best for | Pricing | Free trial | Hidden fees | Support | Cons | Fitoa edge |
|---|---|---|---|---|---|---|---|---|
| Fitoa | All-in-one ops, automations, insights, OpenClaw AI | Boutique studios — solo through multi-location | Free pre-launch (Growth features), then from $49/mo | No | Self-serve setup + email help | Smaller brand vs legacy incumbents | Baseline — transparent prices; bill subscription only when you go live | |
| Hellowalla / Walla | WallaPredict, marketing suite, branded app (upper tiers) | Studios that want heavy marketing + app presence | $220 / $320 / $599 per month (US public list) | Yes | Tiered; Pro is sales-assisted | High list price; tier gates for AI, texting, branded app | Often $171+ / mo less vs Walla Starter at list | |
| Mindbody | Marketplace reach, payments, established ecosystem | High-volume gyms and mature multi-site brands | From $99/mo per location; Accelerate/Ultimate — quote | Yes | Plans + add-ons; upper tiers for priority | Per-location fees; opaque quote tiers | Often $50+ / mo less per location vs Starter list |
Free setup — bill only when you go live
Configure Fitoa on your timeline; subscription billing starts when you are ready for live revenue. Not advertised the same way on Walla or Mindbody public pricing pages.
Let an AI help you switch
One click copies a prompt that points your assistant at this site's /llms.txt switch instructions and the step-by-step help article. Paste into ChatGPT, Claude, or Copilot — it uses production URLs (http://joinfitoa.com), not http://localhost:3001/.
Then open an assistant and paste (links open in a new tab):
Questionsbefore switching
Billing, trials, waitlist pricing, and how Fitoa compares to starting cold on legacy tools.
Is the 14-day trial really full access?
Yes. Every feature in your chosen plan is available during the trial. No credit card required to start.
Can I switch plans later?
You can move up or down as your studio changes. We prorate fairly on annual plans.
What payment methods do you accept?
Studios typically subscribe via card through our billing partner (Stripe). Invoices available on Growth and Scale.
Do you offer nonprofit or multi-studio discounts?
Reach out after signup — we review community programs and partner pricing case by case.
What is the waitlist / whitelist first-month deal?
Studios that join the early-access waitlist or whitelist lock in their first billable month at $50 — 50% off — when they activate on Fitoa. Details are confirmed at invite.
What does free setup until go live mean?
You can configure Fitoa, import data, and train your team without paying the subscription until you are ready to take real bookings as your live system. Walla and Mindbody typically start billing once you subscribe or sign a contract — they do not match this model on their public pricing pages.
What is the Free plan vs the 14-day trial?
The Free plan is for studios still in setup: you get the same features as Growth until you go live with real bookings, without a paid subscription. The 14-day trial applies when you start a paid tier and want full access before billing begins on that plan.
Ready when you are
Try Fitoa on your real schedule
Spin up a studio in minutes. If it is not the right fit, walk away — no contracts, no pressure.
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